Social media marketing is a process of attaining attention of the potential customers and helps in building your brand, increase website traffic and sales through social media websites.
Brands and individuals achieve the Goals by publishing engaging content on their social media channels, and engages with their followers, and running social media campaigns.
There are thousands of social media websites are available as we speak. Most important social media channels based on user base are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media marketing as one of their primary marketing strategy to reach their targeted customers, converting them into users, keep existing customers brand loyal, solve their problems with the product, answer their queries, and more.
It plays a part in improving your SEO ranking, brand authority, helps you understand the behaviour of your customers, builds relationship with them, improves sales and leads, make you an authority in your market, and if you want one more reason, your competitors are already spending a good amount of money trying to be the market leader.
Analyze Target Audience: In marketing and advertising analyzing target audience Means particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Build Relationship with targeted audience: Adding comments, answers and even questions shows your prospects that there are real people behind the curtain.
Drive Traffic to your website: with the help of social media platforms there is much chances of diverting customers to your website by adding website link on social media channels.
Able to build your brand: By posting regularly on social media about your products and services you can able to build your brand
improves Brand loyalty: How you communicate with your customers on social media is often how you will make your first impression. Make a good first impression, and you are positively building your brand. Make a bad impression, and you will knock down that which you intended to build.
Rich customer Experience: Deals about how customers’ perception of your brand, you can provide them an improved customer experience. Collecting, analyzing, and implementing the feedback should be the process for improving customer experience.
Offer excellent customer service: social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply.
Targeting and Re targeting: it helps in targeting those customers who are having interest to buy your product or services.
Decrease marketing cost: with help of social media platforms you can reduce marketing cost because now a days most of people are spending on social media channels and it helps in reaching to to potential customers.
increase conversions: conversions is nothing but your goal. it means what is your ultimate end. it may be Downloading E-book, Fill the form, or purchasing your product or service. with help of social media we can increase conversions.
increase sales: with the help of social media you can identify your Audience and potential customers so there are high chances of increasing sales