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Key Differences Between Internal Links Vs External Links

Key Differences Between Internal Links Vs External Links

  • An internal link is a type of hyperlink on a web page to another page  such as an image or document, on the same website or domain.
  • With the help of internal links visitor can stay for long amount of time in our website.
  • internal links it helps to reduce bounce rate.
  • Internal links helps bot to easily to navigate.
  • Internal links can build greater user experience.
  • Internal links can build greater user experience.
  • Internal links helps  in building organic traffic to your website.
  • Pages with no internal links pointing to them are known as orphan pages

Internal links  flows  Page Rank around your site.  The more internal links a page has, the higher it’s PageRank. , it’s not all about quantity; the quality of the link also plays a vital role.
Differences Between internal link versus external link

Optimization of Internal Linking 

Actually  the link structure of your website should be User-friendly,  So that users can easily navigate on your website. Google is also paying more and more attention to the user-friendliness of web pages.

In addition, you should avoid placing too many internal links on a single page or mark such pages as an “HTML sitemap” by using the value “no index” in the robots meta tag. When there are more than 400 links on a page, it can happen that search engines no longer follow all the links noted on that page. In addition, with each link added, less link equity per link is passed on to sub pages.

External Links:External Links are hyperlinks that point at any domain other than the domain the link exists on (source). In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

  •  External links points towards web pages with in different domain.
  • External links increases domain authority.
  • Getting links from other sites can improve your site authority.
  • It helps google to understand what is the content about.
  • External links improves website credibilty.
  • External links measure back links  profile.

Optimization of External Linking 

  • One tip to optimize your external links are to keep your links relevant. Make sure your links are updated and relevant to the current times.
  •  By linking to other relevant sites, you allow search engines to relate your site to others and understand your content and you will build trust.
  • Keep your anchor text appropriate to the link.
  • Avoid link spamming for the best optimization.
  • Use domain authority to estimate the impact of your external links.


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